|The Hanover (Hannoversche) Gummiwerke
Excelsior rubber processing company started its
existance in Hanover-Limmer in 1862 as the
Rubber-Comb-Comp, & was the oldest rubber factory in
Hanover. They manufactured technical rubber goods
& tires from 1890 to 1928 with up to 6,000
employees. For their 50th anniversary in 1912, the
company was renamed Hannover Gummiwerke Excelsior AG to
give it a more distinguished name, which became
shortened to "Excelsior", & locally in Hanover as
"The Ex". The name "Excelsior" had previously been
established as a brand name for tires in Germany.
The renewal and expansion of the "Excelsior AG" in the 1920s were financed by a total of 6 investors. However in early 1922, Continental AG acquired more than 25 percent of the share capital & thus became the major shareholder of "Excelsior AG". Eventually Continental AG acquired more stock shares of Excelsior AG so that the two companies merged in 1927. The Continetal Group continued the Excelsior brand name up to World War II.
It is not known who commissioned Studdy to do a series of adverts depicting Bonzo in the late 1920s, but a large variety appeared as postcards, posters, flyers & other such materials.
|This shop display for Plus-Four cushions
featuring Bonzo is another great example. I can
find no record of a "Plus-Four" cushion manufacture, or
any matching brand. I can only guess that it would
date from the early to mid 1930's by the style of Bonzo
& Studdy's signature.
|Bonzo Blades was one of the trademark
makes by the German company Albert & Henrich Bassat
in Solingen. Here are a couple of examples of
their Bonzo Blades packets by Studdy.