|Given his obvious popularity, Bonzo was
also a huge marketing tool. His image was used to
advertise a large range of varying merchandise.
Being an established illustrator, Studdy had already
created specially, or allowed the use of, images that he
drew for advertising.
In these pages are some of the examples of Studdy's art in advertising.
This collection of 6 images were probably taken from an eariler publication, then allowed for reuse in such advertising materials as calendars like this one published by Forman of Nottingham & inscribed for P. J. Green, a wholesale & retail tobacconist in Dunstable.
Vim scouring powder was one of the first products
created by William Lever,
first appeared on the market in 1904. The name
is thought to derive from the colloquial English
word "vim" which has the
same meaning as the Latin vis, vim
Vim was produced at Port Sunlight near Liverpool,
England. The name Vim remained solely
associated with the scouring powder until 1993 when
a range of associated products were released.
The Vim brand is currently owned by European
multi-national Spotless Group.
|During the First World War, women filled the
shortage created in the workforce when large numbers of men
went to fight overseas. Women bus conductors employed
by the London General Omnibus Company (L.G.O.C) were
commonly referred to as 'clippies'. This conductor,
drawn by Studdy, is thought to be standing on the rear
platform of a B-type bus.
|The Osram-Robertson Lamp Works Company of
Hammersmith, London had at least two adverts done for them
by Studdy, both using an elephant to emphasise their
|Studdy enjoyed the London theatre scene
greatly, as can be seen by his many contributions to The Passing Show
magazine illustrating the weekly show critiques. He
also drew these two advertising cartoons for publicity
The Ensignette was one of the very characteristic camera types of Houghtons Ltd., London. The strut folding roll-film camera of Houghton's "Ensign – British made" brand was an ingenious construction, a real vest pocket item when folded. The Swedish engineer Magnus Neill had designed this first British all-metal camera of which many thousands were made. The camera was launched before Christmas 1909, and was distributed all over the world.
The Ensignette was a milestone in popular photography,
providing for the first time a practical, truly compact
camera at an affordable price to the average man. It
was immensely popular, its appearance being timed
perfectly to fill the need for a compact pocketable
camera. It helped create a new type of photographer
the 'Pocket Snap Shooter'. The camera was designed
like a luxurious cigarette metal case, with bellows made
of very thin leather. The common feature being the
use of struts on all Ensignette cameras.