A collection of various Bonzo soft toys

The Chad Valley Bonzos

Little is known about the Chad Valley company's origins.  In 1850 two brothers, Joseph & Alfred Johnson, founded a business specialising in stationary in George Street, Birmingham, England.  It was called Johnson Brothers.  By 1897 the company was being run by Joseph & his son, and moved to the village of Harborne near Birmingham.  At this time, the company changed it's name to Johnson Brothers Harborne and the factory was known as the Chad Valley works, after the nearby Chad river.  As well as stationary, the company started to produce cardboard games.  They prospered & began to produce soft toys soon afterwards.  A more detailed version of the company's history can be found here.

In the early 1920's, Chad Valley gained the rights to begin producing a range of velveteen soft toy Bonzo dogs.  They proved to be a very popular item, and many different varieties were produced - some quite simple and un-jointed, others with jointed head & limbs.  Some had stitched faces, others were moulded & more detailed.  All of them had their facial expressions painted onto the velvet base.  Each was finished off with a leather-effect collar with the company's celluloid button trademark on it, which gave the company's name and home town and the name of the toy.  The earliest Bonzos had a button with the name Bonzo on it & a metal edge surround, the later & more common buttons were just celluloid.

The earlier Bozo button

The later, more commonly seen button

They had a hand-stitched label on their foot which stated that they were a hygienic toy. 

The Bonzos themselves also had a special tag attached to their collar which gave details of the toy & included a facsimile of G.E. Studdy's signature on it.

In 1923, the retail price for the small sitting Bonzo was 8 shillings & sixpence, and the larger jointed, sitting or standing Bonzos were sold for 10 shillings & sixpence.